Squarespace Website Design and Strategic Marketing Packages
for yoga studio owners and solopreneurs
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At Open Mat | Design Studio…
Website design is the foundation—but performance is driven by what surrounds it.
Your website serves as the central conversion point; from there, we build the marketing infrastructure around it through aligned social media content and management, and strategic email marketing. Each channel reinforces the next, creating a seamless student lifecycle experience, from discovery to engagement to action and retention.
The result is a refined, scalable system that enhances visibility, strengthens engagement, and supports sustained growth.
Website Design
Let’s map out what your studio actually needs.
The Foundation Site
For studios who need a clear, polished foundation.
Walk away with a thoughtfully structured site that feels aligned, easy to navigate, and ready for new students.
The Growth Site
For studios ready for a site that (really) works behind the scenes.
This is where your website becomes a system—guiding new students, supporting their experience, and encouraging them to return.
For owners who understand that retention isn’t luck––it’s lifecycle design.
MARKETING
EMAIL JOURNEY AUTOMATION
The Automated
Email Flows
It’s time.
Time to increase engagement, improve retention, and create more consistent revenue—without adding more to your plate.
Lifecycle design is how that happens.
Lifecycle design is the full student journey, from first spark of interest to loyal membership (and even thoughtful win-backs). Using strategic email automations, we map how someone actually moves through your studio—from first inquiry to first class to long-term connection—and build intentional touchpoints along the way.
These aren’t just emails…
They’re timely, thoughtful, and behavior-based moments that feel personal, aligned, and genuinely supportive of your students’ experience. A warm welcome. A gentle nudge to return. A celebration of milestones. Each one strengthens connection and keeps your studio top of mind.
A great class might bring someone in—but it’s the ongoing connection that brings them back.
And that connection shouldn’t rely on memory or manual follow-up. It should be built into your systems—working quietly in the background, supporting your growth, and giving you your time back.
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A simple, thoughtful first impression
Strategy session + welcome journey outline
3–5 email welcome sequence
Fully written, brand-aligned email copy
Clear calls-to-action and next-step guidance
1 branded email template design
$999
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Guiding new students through your intro offer.
This includes The Welcome Flow, plus
Intro offer welcome sequence flow (4-5 emails)
Behavior-based follow-up flows (e.g., booking, onboarding, etc.)
Fully written, brand-aligned email copy
Branded email template design (2 styles)
Platform setup + integration support (e.g., Flodesk, Kit, etc.)
Testing, launch, and 2 weeks of post-launch support
Built to reduce hesitation, create clarity, and help your studio feel welcoming before they even walk through the door.
$1,499
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Coming soon.
How it Works
Each package includes a dedicated daily time block (Mon–Thu), with work prioritized based on your studio’s needs.
This means:
Your systems stay current
Your students stay supported
And nothing important slips through the cracks
SEE PACKAGES BELOW
For studio owners who want to gain time back in their day
YOGA STUDIO SUPPORT
Concierge
Studio Support
Growth isn’t limited by effort.
It’s limited by how well everything is maintained behind the scenes.
Schedules change.
Follow-ups get missed.
Systems operate independently instead of together.
CONCIERGE SUPPORT FOCUSES ON THIS LAYER.
Ongoing management of the operational and communication systems that keep everything aligned and current—from schedule updates and website changes to student follow-ups and system checks.
The result is a more cohesive experience across platforms, fewer gaps in communication, and a backend that functions as reliably as the classes themselves.
Our packages provide structured, ongoing support across your website, booking platform, and communication systems—so everything works together, consistently.
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Light Support
$800/monthBest for studios who need consistent upkeep with small updates handled daily.
Quick website and schedule updates
Light CRM cleanup + tagging
A few student follow-ups each day
System checks (forms, links, automations)
Small, clearly scoped tasks
1 hour/day, Mon-Th (16 hrs/mo)
PRICING DETAILS
$800/month with 3-MONTH COMMITMENT MIN. - or -
$1,000/month, no min. commitment
See below for a trial offer!
🪷
LOTUS TRIAL PACKAGE
3 weeks (12 hours )
$600 total
No Commitment
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Active Support
$1,400/monthFor studios who want consistent help managing systems and student experience.
Daily backend support
Ongoing CRM organization + list prep
Student communication + follow-ups
Schedule and class updates
System upkeep across platforms
Priority task handling
🌹
ROSE TRIAL PACKAGE
3 weeks (12 hours )
$1,050 total
No commitment
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Growth + Optimization
$2,600/monthFor studios ready to improve retention and streamline operations.
Everything in Essentials, plus:
Deeper CRM segmentation + tracking
Intro offer + membership tracking
Proactive outreach + follow-ups
Light reporting + insights
System optimization + improvements
Ongoing backend process refinement
See below for a trial offer!
🌹
HIBISCUS TRIAL PACKAGE
3 weeks (48 hours )
$1,950 total
No commitment
F.A.Qs
Do you have questions? We LOVE questions!
Take a look at the FAQ or reach out anytime.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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Everything is designed to work together. Your website, email, and social media aren’t built in isolation; they’re aligned from the start to support the full student experience.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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Yes! Please reach out to me to book a discovery call. We can chat about your needs and what I can offer you!
I look forward to meeting you!
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Absolutely.
Whether you’re just opening your doors or ready to clean up what’s already in place, this gives you a cohesive foundation to build from.
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Perfect. We can refine, rebuild, or integrate what you have—no need to start from scratch unless it makes sense to you to do that.
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Most Signature projects are completed over 12 weeks, with social media support continuing for 3 months post-launch to help establish consistency.
Each timeline will vary based on packages and needs. Your timeline will be established during our discovery call.
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You’ll provide the core details about your studio, classes, and offerings—but we guide the structure, messaging, and flow so it’s not overwhelming.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Yes. Payment plans are available to make the investment more manageable.
For owners who value a social presence that is clear, organized, consistent, and stress-free.
Social Media
Content Design
Social media should working for you.
WELCOME TO STRUCTURE + STRATEGY!
The shift is simple: a social presence that builds trust, creates connection, and gives future students a feel for your studio before they ever walk through the door—gently guiding them from first glance to first visit.
Right now, it probably feels chaotic…
Inconsistent posting, last-minute content, that low-level “I should be doing more” stress.
You’re not alone—this is exactly where most studio owners get stuck. And honestly? If you’re like me, you’d rather be catching up on another episode of Dateline than scrambling for a post at 10 PM!
We replace the guesswork with a clear, brand-aligned rhythm—so you show up consistently and intentionally. Your content doesn’t just promote classes; it educates, inspires, connects, and engages your community in a way that actually builds momentum.
And here’s the real win: when someone sees your content—or runs into you out in the world—they recognize your studio instantly. Not because of a logo, but because your presence and branding is that clear and consistent!
Let’s make your social media work for you and your community.
Content and Connection
3-5 feed posts per week
2 stories per week
1 reel per week
Template-based brand-aligned design
Caption writing or editing
Scheduling and publishing
Basic hashtag optimization
Posting exclusively to Instagram + Facebook
Monthly performance summary
$899/MO
Content + Conversion
5-7 feed posts per week
3 stories per week
2 reels per week
Custom branded design system
Full caption writing, conversion-focused
Monthly content planning
Scheduling and optimization
Community engagement (commenting, replies, light DM support)
Aligned with website content + booking funnel(s) if applicable
Monthly analytics + insights
$1199/MO
Content + Client Experience
7–10 feed posts per week
4 stories per week
3 reels per week
Advanced branded content system
Strategic content planning and campaigns
Daily scheduling and optimization
Stories (5–7 per week)
Full engagement support (comments + DMs)
Audience nurturing and outreach
Retention-focused messaging
Funnel alignment (social → website → booking)
Monthly reporting + optimization recommendations
$1,699/MO
These services are offered as a monthly retainer, paid in advance. Auto-pay is required.
Prior to the start of any work together, please complete the intake form; upon completion, you will be able to schedule a 1:1 complementary call so I can hear about your project and we can get to know one another!